- Note: All information on this page is abridged as this Wiki focuses on the "On Parade" franchise. To see more information of Ema in relation to the first series that she appeared in, please visit Ema Hinata on the Aikatsu Friends! wikia.
- "Leave the stage to big-sis as well!"
– Ema before her performance
|Affiliation||Star Harmony Academy|
|Data Carddass Game||Data Carddass Aikatsu Friends! Part 1|
|Anime||Aikatsu Friends! Episode 06 - Hinata EMAgency!?|
Ema Hinata (日向エマ) is a character in the Aikatsu on Parade! series and was one of the main characters of the first and second season of the Aikatsu Friends! series. She is a student of the idol division at Star Harmony Academy. Ema is a pop-type idol whose preferred brand is Colorful Shake. Along with Maika Chōno, the two are a part of Honey Cat.
Ema has big, rounded lime eyes and knee-length blonde hair worn in tightly curled pigtails held by braided hair. Her forelocks curve inward and are layered over her bangs, partially covering her ears. Her straightened bangs are cut very short. She wears purple star dangle earrings.
As of season two, Ema now wears purple triangle dangle earrings.
Ema has a bright personality like the Sun. A cheerful and active girl, Ema is always seen smiling. Behind her talents is a very hardworking girl.
Ema is known as a double-edged sword, being not only an idol who is good at singing, but also a sporty girl who is on academy's lacrosse team.
- Ema's Friends partner. Together, they are Honey Cat.
- Tamaki is Mio, Aine, Maika and Ema's manager.
Hinata (日向) means a place in the sun.
Ema (エマ), typically written as "Emma" in English, is a feminine given name derived from the Germanic word ermen, meaning universal.
- "Got it, leave it to big-sis!"
– Ema's catchphrase
- Her birthday can also be read as 3 2 1 (サニー sanī, lit. sunny), a reference to Ema's surname and affinity with the sun.
- By crossing and Ema and Maika's birth month with each other's birth date (March×8 and August×21), based on the Japanese pronounciation of the numbers, it can be read as 3 8 (みつばち mitsubachi, lit. bee) and 8 2 1 (ハニー hanī, lit. Honey), alluding to their unit Honey Cat.
- Her favorite things are sneakers and camping.
- She is good at reading the atmosphere.
- Her specialty is lacrosse and she is a part of the school lacrosse team.
- Ema's ability in lacrosse is to the point where she's a candidate to be a Japanese representative.
- She dislikes reading books, going to libraries and hugging animals.
- Interestingly, despite being a grade above them, Ema is addressed by Aine and Mio with the honorific "-chan" instead of the more respectful "-san" or "-senpai". This is reflective of Ema acting more as a big sister figure than a traditional senior.
- Ema bears resemblance to Hinaki Shinjō from the original Aikatsu! series.
- They both have yellow-blonde hair.
- They both have lime green eyes.
- They are both pop idols.
- Coincidentally, both of their seiyū's first names are "Yui".